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Do What You Love and Earn a Living: Developing a Business Around Your Passions

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Often people compartmentalize their passions from their work life. What if it didn’t have to be that way? When we follow our hearts and create a business around our passions, it can lead to a fulfilling personal and professional life. There is great potential for life satisfaction, and work can seem more like play. Even if you are already established in a job, you can make the decision to pursue a career in something you love.

Knowledge is Power

When you’re building your dream business, you want every tool at your disposal to help you succeed. Even if you have years of experience in the field you’re pursuing, learning about business concepts and strategies can give you a leg up on the competition.

There are numerous ways to go about this. You can explore educational podcasts, for instance, plugging into insights and tips from others who have shaped successful businesses. This is a good choice for supplementing your knowledge or even for brainstorming fodder. Or you can dig deeper and pursue a formal education online. There are universities that allow you to hone your business acumen at your own pace, so you can preserve enough time and energy for building your new business. Assess your needs and capabilities to help you determine your best strategy for success.

Monetizing Your Passions

Whether your joy is cooking, organizing, or building things, there is a good chance that your skills can be turned into income. As you consider ways to turn your interests into a business, ask yourself this question: When I have free time, what is my favorite thing to do? Your answer will likely point you in the direction of an ideal small business venture.

Try to think of your interests and passions in a marketable format. Perhaps you enjoy varying aspects of a hobby — for example, people who enjoy building are interested in making many different types of items, decorative and functional alike. Think of ways to expand interest in your business to make your goods or services appetizing to many consumers while maintaining your own personal style. Before jumping in, consider establishing a business plan to make sure you have a grasp on your mission and how to get there.

Plan to Succeed

Creating a business plan builds a structure for your ideas to grow and flourish. Start with a statement of intent and let that blossom into a mission statement. If your passion is cooking, for example, your statement of intent might be “to earn a living by cooking and selling my goods.” A mission statement takes that idea a step further: “My mission is to create and sell homemade meals to simplify life for people who do not have time or energy to cook.”

Use your mission statement as part of your advertising. The way you present your business in the community is a vital part of your branding, and the use of your mission statement can get people excited about what you have to offer. Branding and marketing plans can get your customer base invested in your passions and make it more likely that they will spread the word about your company and all you have to offer.

Creating Your Business

As you begin to establish your business, it may help to consider mentorship and professional coaching to ensure that you are on the right track for success. The guidance of Business Builder Leadership Coaching can help small business owners set meaningful goals and accomplish them in a timely manner. This way, you can hold on to the inspiration and passion for the work.

When starting a business, there are also decisions to be made about company designation. Some businesses opt to file as a Limited Liability Company (LLC) to protect assets and limit personal liability. The way you form your business will influence not only your personal liability but also the way you pay taxes and other important details.

If you are starting a business based around one of your life passions, congratulations! You are making a decision that is sure to bring joy and satisfaction for years to come. For guidance and mentoring as you begin your journey, make sure to reach out to Business Builder Leadership Coaching to stay on course.


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